![]() BuzzSumo is a handy research and monitoring tool that can help you determine which content is most shared on social media channels. If a competitor has a similar target audience, the information they’re putting out will likely resonate with your prospects as well. More quickly than surveying your buyer personas, you can conduct an audit of the content your competitors are producing. If you haven’t defined your personas yet, HubSpot’s Make My Persona tool can walk you through the process. Once you know who your customers are, you can interview them to find out their reading habits, what they like or dislike about your content, and what they would like to see more of. Truly being able to understand your prospects’ needs starts with defining your buyer personas. We’re all in luck – there are steps we can take to generate content ideas on those “off” days:įigure out your buyer personas’ reading habits Some days are full of inspiration, but on others the ideas don’t flow as freely. ![]() We’ve all experienced it – writer’s block, or the equivalent, across any creative endeavor. The Many Ways to Combat Idea Generation Fatigue
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